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Trim Tab Discoveries in Action

Advertising & Marketing, Branding 360

Posted on July 25, 2012May 22, 2024 by James Heaton

...might be able to apply it to your organization or marketing problem, here are some examples of trim tab discoveries. Steve Jobs With the introduction of the Macintosh computer ...

“I Don’t Need a Brand. I Need a Product.”

Advertising & Marketing, Branding 360

Posted on April 23, 2013August 15, 2024 by Laura Zwyssig

...HP, she just needs a printer or computer—any printer or computer will do. She’s assuming her consumers will behave this way. I think they will not. In the commercial ...

Zoo Brands, Conservation and the Future of Zoos

Advertising & Marketing, Branding 360, Culture, Museums, Other thoughts

Posted on December 2, 2014August 16, 2024 by James Heaton

...persuasive counter-narrative from the zoo community, at least not in the minds of those, like my daughter, who could be their greatest advocates. I also asked my eleven-year-old son ...

Museums and Race

Culture, Museums, Nonprofits, Other thoughts

Posted on January 20, 2014September 19, 2024 by James Heaton

...honestly … I don’t think they care. It comes across as if they don’t care if I come …” Not only is she compelled to refute the stereotypes foisted ...

Visual Brand and 360 Brand: What’s the Difference?

Branding 360, Culture, Healthcare, Higher Education, Nonprofits

Posted on May 6, 2015August 16, 2024 by James Heaton

...(writ large, and so including branding) to survive in an always competitive world. Executive, HR, communications/marketing, operations, curatorial—all the components of your complex organization—must work in concert to achieve ...

Museum Inclusion: Who’s Really Telling The Story?

Culture, Museums

Posted on November 10, 2023June 18, 2024 by Therese Nguyen

...“Nothing about us without us” At the heart of this idea is that museums shouldn’t represent a community without actively involving that community in their decision-making. In essence, it’s ...

The Practice of Doing Nothing

Other thoughts

Posted on February 3, 2015August 16, 2024 by Joyce Kwon

I can think of just once where I felt bored out of my mind. Boring beyond comprehension in my current life as a hustling New Yorker, the time was ...

Food Flight from China (or How I Learned to Hate Ginger & Love Yogurt)

Other thoughts

Posted on August 18, 2015June 18, 2024 by James Heaton

...to bury his memory of the famines of the Great Leap Forward in a veritable mountain of food. Two scavenging foreigners may have completed the scene. My own upbringing ...

Buyer’s Guide to Finding the Perfect Website Copywriter

Advertising & Marketing

Posted on April 20, 2012May 22, 2024 by Tracy Oats

...few key points about what separates website copywriters from other kinds of writers (like journalists and novelists): Website copywriters know how to convey a complete, and often complex, message ...

Advertorial Museum

Museums

Posted on May 3, 2015August 19, 2024 by James Heaton

...are the heroes of this story? Atlanta, yes. But really it’s the Coca-Cola Company. Why am I telling a Coca-Cola Company brand story after visiting the Center for Civil ...

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Categories

Trim Tab Discoveries in Action

Advertising & Marketing, Branding 360

“I Don’t Need a Brand. I Need a Product.”

Advertising & Marketing, Branding 360

Zoo Brands, Conservation and the Future of Zoos

Advertising & Marketing, Branding 360, Culture, Museums, Other thoughts

Museums and Race

Culture, Museums, Nonprofits, Other thoughts

Visual Brand and 360 Brand: What’s the Difference?

Branding 360, Culture, Healthcare, Higher Education, Nonprofits

Museum Inclusion: Who’s Really Telling The Story?

Culture, Museums

The Practice of Doing Nothing

Other thoughts

Food Flight from China (or How I Learned to Hate Ginger & Love Yogurt)

Other thoughts

Buyer’s Guide to Finding the Perfect Website Copywriter

Advertising & Marketing

Advertorial Museum

Museums

Ask for help.