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To Brand or Not To Brand (Branding for Law Firms)

Branding 360

Posted on July 4, 2010May 22, 2024 by James Heaton

...online communications reality. These new modes of research and communication are winning converts, we think, because they represent greater efficiency and are becoming available in forms and formats that ...

The $5,000 Website

Uncategorized

Posted on February 23, 2011May 22, 2024 by James Heaton

...website effective. Among the important things that probably populate the “left out” list are consumer/brand and competitive research, original photography, copywriting, original design application of a brand strategy, integration ...

Can You Hear Me? Consistency and a Hearable Message

Advertising & Marketing, Branding 360, Culture

Posted on August 23, 2012August 15, 2024 by James Heaton

...understand what YOU are saying? Do your brand and marketing images hold meaning and value such that they can comfortably and easily enter and commingle with their thoughts? I’ll ...

Brand Pyramid: Get Your Brand Strategy Right

Branding 360, Financial Services, Healthcare, Nonprofits

Posted on February 8, 2017June 17, 2024 by Tronvig

...and the way it neatly emerged from a quick labor nicely wrapped in a cute blanket … accurate and streamlined. —Katherine Sarkis, Director, Brand Marketing and Creative, International Rescue ...

Museum Camp: Can You Take It With You?

Culture, Museums, Nonprofits, Other thoughts

Posted on August 8, 2014May 22, 2024 by James Heaton

...the price of admission for participants who come as institutional employees (or emissaries). At the end of the day, follow-through is important. If you are going to send a ...

Can You Answer the Question “What Is Your Organization?”

Advertising & Marketing, Branding 360, Culture, Financial Services, Healthcare, Museums, Nonprofits

Posted on July 10, 2020May 22, 2024 by James Heaton

...that any company would have a good answer, but they almost never do. We tend to spend more time on this question than any other. Why is this? I’ve ...

Behind the Success of Recent Social Movements

Nonprofits

Posted on February 28, 2021May 22, 2024 by Therese Nguyen

...the key components of a successful social movement is the existence of societal structures that enable mobilization. These structures are essentially any existing community that allows people to come ...

Museum Visibility: What’s the Problem?

Culture, Museums

Posted on April 23, 2014August 15, 2024 by Elizabeth Skolnick

...more information on this brand strategy tutorial, visit here where you will find a fuller explanation and link to a free download of the first video. Image courtesy of ...

The College Brand Personality: Matching Personal and Academic Brands

Branding 360, Higher Education

Posted on March 14, 2018June 20, 2024 by Chloe Jennings

...school? East Coast or West? NESCAC? Big 10? Ivy League? Then comes the sub-brand. All Ivy League schools, for example, have a somewhat similar culture, but each specific school ...

Google Makes You Stupid

Other thoughts

Posted on June 8, 2012August 19, 2024 by James Heaton

...they cannot spell to aid in solving a complicated design problem, and as often as not, they don’t necessarily make a point of trying to remember the information they ...

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Categories

To Brand or Not To Brand (Branding for Law Firms)

Branding 360

The $5,000 Website

Uncategorized

Can You Hear Me? Consistency and a Hearable Message

Advertising & Marketing, Branding 360, Culture

Brand Pyramid: Get Your Brand Strategy Right

Branding 360, Financial Services, Healthcare, Nonprofits

Museum Camp: Can You Take It With You?

Culture, Museums, Nonprofits, Other thoughts

Can You Answer the Question “What Is Your Organization?”

Advertising & Marketing, Branding 360, Culture, Financial Services, Healthcare, Museums, Nonprofits

Behind the Success of Recent Social Movements

Nonprofits

Museum Visibility: What’s the Problem?

Culture, Museums

The College Brand Personality: Matching Personal and Academic Brands

Branding 360, Higher Education

Google Makes You Stupid

Other thoughts

Ask for help.