In support of the four-story mural, we used out-of-home channels to show that NMWA is very much active and engaged despite the temporary closure of the building.
Co-written by James Heaton
It’s practically impossible to go through a day without running into ads. Whether I’m taking a drive or working online, I’m subjected to
This article on music in museums was originally published on the Curator: The Museum Journal web page in advance of their special issue on sound in 2019.
As an organization grows, there are inflection points that require urgent organizational alignment. Of these, organizational size is the simplest rough measure, but there are others.
“What is your organization?”
This is the first question from the Brand Pyramid. Most of our clients struggle to answer this question when asked in a workshop.
Curatorial vs. Marketing
There’s a tension that arises so frequently in museums that it seems natural and almost unavoidable: the curatorial team and the marketing (communications) team
In a recent workshop, the following discussion with a curator, in response to my setup that highly functional teams actively work to achieve shared goals, exposed a
Core to Tronvig philosophy—whether refreshing a visual identity or promoting an art exhibition—is our insistence that strategy must come before design.
*AI-free statement: I, James Heaton, attest that I am the sole author of this article. No AI was used at any stage in drafting or writing this article.