Core to Tronvig philosophy—whether refreshing a visual identity or promoting an art exhibition—is our insistence that strategy must come before design.
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If any of these are your reasons for a rebrand, don’t do it!
In my previous article, Why Rebrand? I outlined a small set of reasons that
Thoughts prepared for the Chicago Museum Exhibitors Group on the topic of Rethink, Rebrand: Why, When and How Museums Reinvent Themselves
This article and those that follow
At Communicating The Museum Brussels, Raquel Meseguer, who hails from the theatre world, gave a seemingly unassuming presentation that was actually electrifying and a revelation: Dreams of
Artists don’t usually think of themselves as brands. I’m sure the idea chafes. “I am an artist” is an assertion against branding and its requisite responsiveness to
The second of Peter F. Drucker’s five most important questions is “Who is our customer?” Like all of his questions, it is deceptively simple. The most common
Brands are often thought about in very limited terms but in reality, they exercise tremendous power in every kind of business or organization.
Jim Collins says, “A company should not change its core values in response to market changes; rather, it should change markets, if necessary, to remain true to
The arts are one key to unlock the American dream. Museums did this for me. What does it cost the government to do this for the next
In addition to the institutional Brand Pyramid, all products can have their own Brand Pyramids, Brand Maps and Competitive Advantage Diagrams. This allows you to market those