“I’ve never seen anybody be able to work a room like James Heaton at Tronvig does. He kept us on task, he kept people excited about the topic and moving through the agenda.”
—Peggy Martin, Senior Director of Design and Communications, Lincoln Park Zoo
- How well do you understand your customer, not just what they tell you, but what actually drives their behavior?
- Which customer audience should you focus on, and what specific actions should you take?
- What will convince all the key stakeholders in your organization to get behind and carry out a single strategic plan of action?
- How can you unleash the latent potential and creativity of all your employees?
- Is there something you can do right now that could change the game for your organization?
Our workshops give you practical and effective tools to advance.
I want you to know that it happened just as you predicted. The culture and value system became so strong and desired by the majority of the senior leadership that an immune response reaction occurred; the obvious foreign entity was rejected in the end. What you do is powerful stuff.
—Vice President, Financial Services Firm
To see an excerpt from a live workshop watch this clip in which James Heaton asks the question “What is a brand?” This session was held last year with the Lower East Side Tenement Museum in New York City.
Your time is extremely valuable. So…
- Build consensus with only a few hours of participation from the key players.
- Get answers to key questions quickly so that you can move ahead.
- Get clear, concise, and attractive tools such as a Brand Pyramid that shows the current situation and a Brand Value Map that suggests the way forward.
What’s included?
- The Tronvig Group Brand Pyramid is a tool for assessing an organization’s or product’s strategic situation and can be used to align your tactical activities (such as advertising).
- The Brand Value Map clarifies how your organization or product delivers value to your clients and customers. It reveals the strengths and weaknesses of your offer and how your offer interacts with different customer types.
Subsequent work sessions are conducted with an empowered committee:
- Consumer Persona Mapping models marketing opportunities by consumer type.
- Competitive Advantage Mapping clarifies your value as understood from the consumer’s perspective.
- Organizational Alignment helps you operationalize your values and turn your strategy into operational practice.
What types of Strategy Workshops are there?
| Organizational | Product-level | Alignment |
| Brand Strategy | Product Marketing | Alignment Workshops |
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| Organizational |
| Brand Strategy |
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| Product-level |
| Marketing Strategy |
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| Alignment |
| Organizational Alignment |
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All workshops are in person and we are happy to travel to your location. Workshops held outside of New York City will incur travel costs. Nothing on this page constitutes a contract offer.
Ask for help.
We are kind, thorough and ready when you are. You just need to ask.