New Tronvig Group Website

Post published in November, 2012

Some of you may have noticed last week that our website was new, easy, simple, blue.

Choosing NOT to continue under the persistent and powerful effects of “the cobbler’s son has no shoes” syndrome, we forced the birth of a new Tronvig Group website right at the beginning of this month, even as Hurricane Sandy was shutting down our offices.

The objective of this new website was to put our vision front and center and to give easier access to the website’s content—since we do, actually, have content. We figure that since we spend a lot of time creating this stuff and writing about it, we might as well SHOW it.

Having said that, we also want others to learn from our mistakes, so let me also point out that THIS website had at least one false start. You can read a bit about that here: “I Want a New Website.”

Our website is now new, easy, simple, blue.

Young as it is, we already see that simplicity seems to be working. New visitors are staying longer and looking at more stuff.

Do you even remember the old website?

It was up for two years. Those are dog years in the web world, and it was starting to show its age. It had a happy couple of years though, and it did oversee the creation of this Tronvig Group blog, which turned out to be what people made the most use of. So we’ve kept this essentially intact, dangling all the other things necessary for a business website off of the blog. There are a few things still left to do—like adding bio illustrations and more detailed service pages—but time was up and it had to go live. So here it is.

Our old site was up for two years. Those are dog years in the web world.

I consistently get acknowledgment from some of you—as we collide in the real world—that you do occasionally read these pages, despite their subject matters ranging across marketing, branding, design, museums, architecture, life, business, social media, and personal stuff.

I am also told that—for the most part—you still find it useful and interesting. I promise to continue to work on keeping it so.

Anyhow, I would love to hear from you. All honest feedback and input is always most welcome.

Cheers.

Stay in touch.

If this post got you thinking about how you could improve your own website, read this post:
Get Found Naturally (SEO and the art of Internet dating)